Biology, asked by sahibjotsinghchadha, 4 months ago

Rashi Ltd., is a multinational corporation that creates consumer electronics, personal computers, servers and computer software. The company also has a chain of retail stores known as Rashi Stores. Despite high competition, Rashi has succeeded in creating demand for its products, giving the company power over prices through product differentiation, innovative advertising and ensured brand loyalty.
In the context of above case:
1. What is product differentiation?
2. Name and explain any one function of marketing that facilitates product differentiation.
3. Identify the component of promotion mix being used by the company by quoting lines from the paragraph.
Describe briefly the pricing objective pursued by the company.

Answers

Answered by GulabLachman

The company is following a proper branding and product strategy to be in the market.

As per the given case, the correct answers are -

1. Product differentiation is a marketing strategy where a company differentiates its commodities from those of its competitors. It is typically done by highlighting unique features or characteristics of the product that set it apart from similar offerings on the market. Rashi Ltd. is creating consumer electronics of good quality.

2. Advertising can facilitate product differentiation. Through advertising, Rashi Ltd. can communicate the unique features or benefits of its products to consumers, highlighting why they are different from similar offerings on the market.

3. The component of the promotion mix being used is Advertising. It is already mentioned that they are using innovative advertising across loyalty.

4. Rashi Ltd is following product quality leadership. It is a strategy in which a company focuses on consistently producing high-quality products. This involves investing in research and development, using high-quality materials and production processes, and implementing strict quality control measures. By consistently producing high-quality products, Rashi Ltd. can differentiate itself from its competitors and create a competitive advantage in the market.

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Answered by Rameshjangid

Answers:

1) Product differentiation is a marketing strategy.

2) Advertising promotes product differentiation.

3) The part used in the promotional mix is advertising.

4) Rashi Ltd follows product quality leadership.

Explanation:

1. Product differentiation is a marketing strategy by which a company differentiates its products from those of its competitors. This is usually done by highlighting the unique features or features of the product that set it apart from similar products on the market. Rashi Co., Ltd. We manufacture high-quality home appliances.

2. Advertising promotes product differentiation. Through advertising, we communicate to consumers the unique features and benefits of Rashi Ltd. products and highlight their differences from similar products on the market.

3. The part used in the promotional mix is advertising. It has already been mentioned that they use innovative advertising throughout Loyalty.

4. Rashi Ltd follows product quality leadership