rational of consumerism
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Economists argue that a utility maximizing individual is noted as a 'rational consumer' in the market. Someone is considered a 'rational consumer' because they are focused on their own self-interest; they maximize their utility in order to gain the most for themselves.
For example, if a person chooses a job with a profile of his liking instead of a high paying job, then it would be also termed as rational behaviour. PREV DEFINITION. Quantity Theory of Money. Quantity theory of money states that money supply and price level in an economy are in direct proportion to one another.
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