Read & Research upon the topic:- the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) and answer the following questions. (Mention any 4 points)
A)The raw material is procured from....?
B)The finished products are sold ..….?
C)The industry is owned by….?
D)Examples of goods produced by the industry are…?
Answers
Answer:
Amul, is an Indian dairy cooperative society, based at Anand in the Indian state of Gujarat.[3] Formed in 1946, it is a cooperative brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 36 lakh (3.6 million) milk producers in Gujarat.[4] Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.[5]
AmulTypeCooperative societyIndustry
Food processing
FMCG
Founded1946; 75 years agoFounderTribhuvandas PatelHeadquartersAnand, Gujarat, India
Area served
Worldwide
Key people
Rupinder Singh Sodhi (MD)[1]ProductsDairyRevenue ₹38,550 crore (US$5.4 billion)[2] (2020)
Number of employees
1,000 (Marketing Arm)
36 lakh (3.6 million) (Milk producing members)[2]Websiteamul.com
amuldairy.com
Amul was spearheaded by Tribhuvandas Patel under the guidance of Sardar Vallabhbhai Patel. As a result, Kaira District Milk Union Limited was born in 1946 (later renamed to Amul). Tribhuvandas became the founding chairman of the organization and led it until his retirement in 70s. He hired Dr. Verghese Kurien in 1949. He convinced Dr. Kurien to stay and help with the mission.[6][7] Under the chairmanship of Tribhuvandas, Dr. Kurien was initially the general manager and helped guide the technical and marketing efforts of Amul. Dr. Kurien was the chairman of Amul briefly after Tribhuvandas Patel died in 1994.
Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is credited with the success of Amul's marketing.[8] Amul has ventured into markets overseas.[9]
Explanation:
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