Question

Read the case carefully and answer the questions given below:
ZIPCAR As attractive as Zipcar sounds for providing the convenience of a car while overcoming congestion and reducing pollution in cities, it is faced with some formed able challenges. For example, how can the company Ensure that cars are always in good shape and clean ? Zipcar has progressed from mostly VW "bugs" to over 20 makes and models ranging from pickups to convertibles. How can it have the right vehicles is the right places to satisfy customer ? And then there's the challenge of time of day, day of the week, and season. An unrented Zipcar is money lost, but demand that exceeds supply means unhappy members. How can the company adopt to fluctuating demand ? Then there's the question of competition. A similar business Flexcar, is based in Seattle and is operating in LOS Angeles, and Portland as well Zipcar would like to become a national chain with operations in 25 urban areas by 2010, but its basic business model appears quite ecoy to copy, Questions : 1. Like all services, Zipcar must adapt to the characteristics of intangibility inseparability, heterogeneity and perishability : (a) Which of these elements pose the greatest threats to Zipcar's future ? (b) What could Zipcar do to better adopt to these characteristics? 2. What other market segments should Zipcar consider pursuing in order to grow its business? To reduce the peaks and valleys of demand ? ​

Answer 1

Answer:

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