Question

Read the following Case & solve the questions given:
Mr. Ramesh of Unique Industries is contemplating to enter the men's top end shirts
category. The company already has a brand "CLINGERS” in the middle segment (0350-
700). The brand is very popular amongst the target audience. Having got the volumes, Mr.
Ramesh now wants to play the value game and enter the top end (0700+) category. He
knows there are some formidable brands like Farow etc. that will make life extremely
difficult for Unique Industries. But there are certain advantages which Unique Industries
enjoys. It has one of the best retail networks in the country. They have their own factory,
which ensures regular quality supply. They are the pioneers of branded shirts in India.
Mr. Ramesh has decided to keep the brand name as "Clingers Gold”. He has decided to
allocate 010 crores for sales promotion and advertising budget.
Unique Industries is simultaneously entering the readymade trousers market and shoes
market. Mr. Ramesh has decided to keep the same brand name "CLINGERS” to leverage
the success of the brand name to the two new categories.
a) Do you think The brand name "Clingers Gold" is right for the top and segments? Justify your answer.Which factors you think needs to be studied before making such entry in the market?

Answer 1

Answer:

One plate of the capacitor holds a positive charge Q, while the other holds a negative charge -Q. The charge Q on the plates is proportional to the potential difference V across the two plates. The capacitance C is the proportional constant, Q = CV, C = Q/V.