Read the following passage carefully:
Here’s why effective communication is important. In a large organization, when a CEO
addresses a live webcast — a must in today’s day and age — even a single question from an
employee, no matter how unimportant it might be, will resonate across centres. It then
becomes absolutely necessary for the leader to respond in a precise and unambiguous manner
and use the platform to deliver his message across to the people. When the spotlight is on the
leader, onlookers will hold on to every word he or she utters. Rhetoric can make many a hero.
Usage of words chosen to deliver a message is equally important. “Communication is not
about company information. It’s more like, if you want to drink water, do I presume you want
to drink Coke,” an HR head once remarked. If strategy is important, what’s even more critical
is communication of the strategy. One can either be vague and leave it to the imagination of
others or be precise without any obscurity. Either way, depending on what the situation
demands, it’s a leader’s call and he or she can be sure, people are going to judge.
The importance of effective communication is not restricted to the leadership level alone.
Companies are looking at innovative and effective ways to communicate with employees and
also enable employee-to-employee communication, what one can term as E-2-E. So there are
Facebook like tools that are being created to encourage active discussion among employees,
irrespective of where they are based. It also ensures any gap in communication is bridged and
there are no excuses at that.
An engineering company I know uses SMS as a means to communicate with employees.
They started this practice even when others were just about warming up to sending mailers to
meet their communication needs. Others may take a cue from this and start using platforms k in
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what is the question not able to understand sorry cup sri DJ Arjuna
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