Question

Read the following text and answer question No. 17-20 on the basis of
the same:-
Truezen ltd. is a company dealing in distribution of medical equipments.
The company recently imported 20000 units of best quality Blood
pressure testing machines to test the blood pressure levels with the help
of a chip based machine, with the motive of profit maximization. For
deciding the marketing strategy, the General Manager of the company
called a meeting of the marketing heads of different zones.
In the meeting, Mr. Raman Swami, the South Zone Marketing Head,
suggested that since the machines were sophisticated they need to visit
hospitals personally, to explain its working to the hospital staff who
would be using the machines.
7. “In the meeting, Mr. Raman Swami, the South Zone Marketing Head.
suggested that since the machines were sophisticated they need to visit
hospitals personally, to explain its working to the hospital staff who
would be using the machines."
Identify the element of Promotion mix being highlighted in the above
lines:-
(a) Personal Selling.
(b) Advertising.
(c) Sales promotion.
(d) Public relation.
​

Answer 1

Answer:

Explanation: a)personal selling,

because it involves oral presentation of the message in the form of conversation with one or more prospective customers for the purpose of making sales.

#b)it's not advertising because advertising is an 'impersonal' form of communication, which is paid for by the marketers.

#c)sales promotion is short term incentive used to convince buyers to make an immediate purchase of product service like discounts, vouchers etc.

#d)public relations is managing the public opinion of an organisation.