Question

Read the following text and answer question number 17 to 20 on the basis of the same:

Funtoos is a famous food brand in India. Due to certain allegations, one of its product range

cheese spreads were banned by the National Food Safety Regulator. From commanding 70%

share of India's market Funtoos went down to 4% in just 6 months. Mr.Sunil Kapoor was

appointed by the company to reinstate its lost image. The first thing Mr.Sunil Kapoor did was

to start communicating with all the stakeholders i.e. regulators, media and consumers. He

ensured every question get satisfactory answer. Mr. Anil Kapoor, Marketing Manager also

worked towards increasing sales of the company. He started rigorous promotion of the

product by reaching out to consumers all over the country. He also planned to introduce new

products. Slowly the company’s image and profits started improving. Which tool of

promotion will primarily be used for the following cases:

Q 17. To promote or protect a company’s image or its individual products.

a) Advertising

b) Sales Promotion

c) Public Relations

d) Personal Selling

1

Q 18. To increase the sale of an existing product meant for mass usage by literate people.

a) Advertising

b) Sales Promotion

c) Publicity

d) Personal Selling

1

Q 19. To introduce a new product to a particular class of people through door-to-door visits.

a) Advertising

b) Sales Promotion

c) Public Relations

d) Personal Selling

1

Q 20. To attract attention of the people by using incentives.

a) Financial Incentives

b) Sales Promotion Incentives

c) Non- Financial Incentives

d) All of the above​

Answer 1

Answer:

sorry I don't know the answer of this question please mark me as brainlist answer and follow me

Answer 2

Question 17
Answer:-C- Public relations

Question 18
Answer:- A- Advertising

Question 19
Answer:- Sales promotions

Question 20
Answer:-D- All of the above

I am not sure about the last answer please check in your text book

Hope my efforts will help you