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Ford motors, an American company, is one of the world's biggest automobile manufacturers with production spread over 26 countries of the world. Ford Motors came to India in 1995 and spend 21700 crones to set up a large plant near Chennai. This was done in collaboration with Mahindra and Mahindra a major Indian manufacturer of jeeps and trucks. By the year 2014. Ford motors was selling 77,000 cars in the Indian markets, while another 77,000 cars were exported from India to South Africa, Mexico and Brazil. The company wants to develop Ford India as a component supplying base for its other plants across the globe.
What is the process of globalisation Ford has undertaken here?
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Ford Motors
Explanation:
Ford Motors has undertaken the process of globalization by setting up a manufacturing plant in Chennai in 1995. It has brought in foreign investment and established a plant in India, giving employment to the locals. The cars manufactured in Chennai are sold in India and also exported to other countries, thus facilitating international trade. Ford also plans to manufacture components at Chennai and export it to other countries where the cars will be assembled and sold. So Ford facilitates both import and export. Being an MNC, it has globalized its manufacturing and distribution to reduce cost of production, thereby increasing sales and profits.
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बाय सेटिंग ऑफ द प्रोडक्शन प्लांट इन इंडिया फॉर मोटर 1 फोटो
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