Read the passage
Chocolate diamonds that are actually brown diamonds are compared to the well-known white diamond, which aren’t of much worth. Diamonds are produced in mines. The best known diamond mines are in Australia, South Africa and Russia. The largest diamond mine was discovered in 1976 in the desert of Australia near a little creek named Lake Argyle. Diamonds are created under very extreme conditions of pressure and high temperature. It is a general misunderstanding that there exist only white colorless diamonds. Actually, diamonds exist in many different colors. Of all the diamond mines in the world, almost 80% of the diamonds produced are brownish in color. Because these were found in such large quantities compared to the other colored diamonds, these were considered as low-valued diamonds, only good for the industrial sector. But, a famous man called Le Vian came with a marketing campaign to increase the popularity of the chocolate diamond. Instead of calling it a brown diamond, he gave it popular names like caramel, chocolate, cinnamon and cognac. Since his marketing campaign, chocolate diamonds are becoming very popular. The value of a diamond is based on its shape, brightness and color. Because white diamonds are rare, their value is based on the fact that there are not many white diamonds found around easily. But if you look at the shape and brightness, then the brightest diamond in this world known to men is the brown diamond. Before the development of the Argyle Diamond Mine in Australia in 1986, most brown diamonds were considered worthless for jewellery; they were not even assessed on the diamond color scale, and were predominantly used for industrial purposes. However, marketing strategies changed in the 1980s and brown diamonds have become popular gems. The change was mostly due to the supply: the Argyle mine, with its 35 million carats (7,000 kg) of diamonds per year, makes about one third of global production of natural diamonds; 80% of Argyle diamonds are brown. The percentage of brown diamonds is lower in other mines, but it is almost always a significant part of the total production. Consequently, scientific research on causes of brown colour in diamond and ways to alter it has intensified.
Option 1
1. The white diamonds are rare because:
they were considered as low value diamonds
they are not found around easily
Le Vian increased the popularity of chocolate diamond
of their shape and brightness
Clear selection
2. Brown diamonds were considered worthless for
industrial purpose
marketing
jewellery
None of the above
Clear selection
3. Based on shape and brightness, which is the brightest diamond known to the mankind? *
white diamond
brown diamond
chocolate diamond
Both (2) and (3)
4. Find the word from the passage that means ‘a planned set of actions aimed at achieving a particular result’. *
campaign
popularity
cinnamon
None of the above
This is a required question
5. Almost 80% of the diamonds produced are _____________ in colour. *
white
Brown
colourless
yellow
6. Who is the famous man came with a marketing campaign to increase the popularity of the chocolate diamond? *
Argyle
Joel
Le Vian
Answers
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Answer:
1. The white diamonds are rare becausethey were considered as low value diamonds.
2.Brown diamonds were considered worthless for jewelry
3. Brown diamond
4. campaign
5. brown
6. Le Vian
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