Read the passage given below and answer the questions that follow.
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Kingfisher Airlines(KFA) on its merger with Air Deccan, retained the name 'Deccan' in the new entity because of its tremendous recal value in the LCC segment, heme
the tag 'Simplify Deccan'. Instead, had they directly changed the name to Kingfisher Red, it may have eroded the royal customer base that. Mr Deccan enjoyed due to
its 'emotional connect with its customers. At the same time, KFA changed the logo to the Kingfisher bird depicting vibrancy and activity. Kingfisher's red and white
replaced Deccan's yellow and blue.
After a period of ten months, when Kingfisher had established the fact that people could associate 'Simplifly Deccan' with Kingfisher by means of the image makeover
of the former's crew and fleet, Simplifly Deccan was rebranded to Kingfisher Red, eliminating the Deccan name altogether, and establishing the movement of the
airline towards the Kingfisher 'flying experience. While Simplify Deccan was a no-frills low-cost carrier, Kingfisher Red highlighted the 'delight of flying' in spite of
offering low fares, keeping up Kingfisher's brand promise. Kingfisher Red offered new features like web check-in, in-flight reading material, and frequent files
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programs.
KFA is all set to redefine the low-cost carrier (LCC) segment by using Kingfisher Red as a flanker brand. An exhaustive market survey done by Kingfishered that
an average flier even in the low-cost segment expects certain basic services. Kingfisher Red is positioned between a low-cost and full service center. It is the only
airline that offers additional services compared to other traditional low-cost carriers and yet is economical compared to full service carriers. Kingfisher Red has carved
for itself a straddle position: low fare flying with the experience of a premium one - a premium low-cost carrier as it proudly calls itself. It hopes to foster balty
among its customers through such positioning.
Of late, Kingfisher is offering free wholesome Indian meals on its flights, a move aimed to regain its lost market share from Indigo, which recently replaced Kingfisher
Red at the top.
it to Indino? a suitable title for the passages is
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