Question

Read the source given below and answer the questions related to them:Mitticool : Son of the Soil keep things cool with his ‘desi gadget’In the hot hinterland of Gujarat, cold water is a precious commodity. But a quake-hit small trenders Mansukhbhai Prajapati, hit on a unique idea, developed it painstakingly, and overcome obstacles to develop a refrigerator that runs on water.The devastating earthquake of 2001 destroyed thousands of homes in Gujarat, but the destruction sparked an idea in the mind of Mansukhbhai Prajapati.Prajapati had been making earthen water filters but a benign news caption about his broken water filterwrought a change in perspective.In February 2001, a Gujarati newspaper carried a photo feature on the earthquake. Among the photographs was one of a broken water filter produced, by him, with caption ‘The broken fridge of poor’. This caption ignited a thought in him to work on a rural fridge that did not need electricity and could be used by masses. In 2002, he started working on the refrigerator design and came in contact with GIAN (Grassroots Innovation Augmentation Network), which assisted him in various stages of product development.After a painstaking three years during which he tested all parts of soil, clay and refrigerator designs,Prajapati finally came out with his unique “Mitticool” fridge in 2005.Mitticool is made of a specific type of terracotta clay with numerous pores on its walls. Its function issimple; keep things cools, for which it use the basic principle of physics.About 10 litres of water travel through it, circulating through the pores and eventually evaporating. The evaporation lowers the temperature of the clay, and keeps things stored in the ‘frig’ fresh. Prajapati said that Mitticool can keep the food fresh for five days.Impressed by Prajapati’s efforts, Amit Gupta a professor at IIM Ahmedabad introduced Mitticool toNational Innovation Foundation in 2005.Today Prajapati makes several clay products that include a tawa, pressure cooker, non-stick tawa, water filter, pot and dinner set, among other items.Prajapati is keen to improve his products and is working to improve the Mitticool by fitting an RO (Reverse Osmosis) unit to it so that one can also get purified water.He is also, researching on making small ‘minute Mitticools’ such as a 5-minute Mitticool or a 2-minuteMittocool, essentially meaning that the device would cool water in the time specified.Prajapati also use internet to gather customers’ views and opinions about their product and take various decisions accordingly. To handle customer issues a separate contact number is mentioned on the packets of every product. Besides this, other relevant information like directions for use, price, quantity, benefits, etc. are also printed.(a) Identify and explain the marketing philosophy’s followed by Prajapati.(b) Identify and explain any two functions of marketing highlighted above.

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Answer 1

Answer:

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Answer 2

Answer:

Explanation:

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