Read the text carefully and answer the questions given below.
Over the years, advertising has evolved into a major industry that goes beyond informing to
persuading and influencing the consumers. They are
psychological tool which influences people to buy a
product. Undoubtedly, advertisements and consumer
culture have become a part of our lives today causing a
significant and measurable effect on consumer
cognitions, emotions, and behaviors. Needless to say,
advertising has given rise to negative attributes like
creating class consciousness, materialism, and other
value factors that are not market de facto. We have become trapped in the web of advertising
where products like brands of beer and cigarette take over our minds, doing away with our core
family values. Unethical advertising can occur in subtle ways that are difficult to establish as
complete deception. Advertisement for building an effective defense against misleading
advertisements not only strict supervisions on media are required, but also necessary education
should be provided to develop more critical judgment among media consumers.
In general, an advertisement that uses deceiving information in the form of false claims,
inaccurate affiliations or company influence to make their consumers to buy their product is
called misleading advertisement. These misleading ads can lead to customer disappointment,
change of purchase trends of the consumer and also creating a false hype, which could lead to
trust issues on the product. Unethical advertisements have always been a major issue to the
society and its people. In the growing business competition worldwide, marketing and
advertisements have become a major weapon in boosting sales across companies. Besides,
millions of rupees are getting spent by companies across nations and worldwide to attract
customers to buy their services and product. The increasing grievances reported every day from
misguided customers through these fake promotions has now raised grave concern and has led to
take appropriate measures against those advertisers. In such instances, the alertness of the
consumer is vital in distinguishing false and misleading information that form the content of
advertisements.
C. Answer the following questions:
1) What should be the objective of an advertisement?
a) to manipulate consumers
b) to entertain consumers
c) to inform consumers
d) none of the above
2) What are the impacts of false advertisement on consumers?
a) positive impactnegative impact
c) physiological impact
d) none of the above
3) In what ways have advertisers influence our actions ?
a) materialism
b) commercialism
c) professionalism
d) none of the above
4) What does the phrase “trapped in the web” of advertising mean ?
a) losing the control
b) caught in the situation
c) closed in the web
d) none of the above
5) Advertisements play an integral role in
a) improving sales of the product
b) increasing the cost of the product
c) enhancing customer relations
d) none of the above
6) What conclusion can you draw based on the passage?
7) Give a suitable title for the above passage.
Answers
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2
Answer:
1 none of the above
2.negative impact
3.Materialism
4.caught in the situation
5.None of the above
6.
7.Impact of Advertisement
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