Read the two arguments below, which both have the same purpose: to convince the reader to buy a certain kind of camera. Identify the kind of appeal used in each passage. Then explain which of the two you think is more effective and why?
PASSAGE 1
As Americans, we value freedom more than anything: the wide-open prairie, an endless highway, the chance to simply get up and go explore new frontiers. So why would we want to lug around a giant camera that slows us down, that keeps us from getting to that unknown point where the perfect shot awaits? The XL-5 is no bigger than a credit card, so you have no more excuses. The only thing standing between you and snapping a pic of your next great adventure is . . . you.
PASSAGE 2
There are many cameras on the market today, but only one meets the three major criteria that consumers are looking for. In a recent survey of 10,000 electronics customers, over 90 percent claimed they wanted a camera under $99, small enough to fit in your pocket, and with top-end resolution. That seemed impossible . . . until now. Introducing the XL-5. If it's right for 90 percent of consumers, chances are it's right for you. Get yours before they're gone.
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