Question

reasons. 300
6. Sneha Ltd., after a lot of research work, developed a synthetic substitute for leather. By doing this
it not only took into account the sentiments of people but also ensured that animals are not hurt It
launched a complete new range of bags in the market. It named its bags 'Pure Sure' which destly
conveyed to the consumers the message - 'Pure for Sure'. To enable the consumers identify its les
even from a distance, it covered them in a specially designed translucent covers that would not only
protect it from the dust but will also attract the consumers.
(a) Identify and briefly explain the elements of Product mix discussed in the above case, by questing
the relevant lines.
(h) Explain the marketing philosophy followed by Sneha.
together the team by ensuring suitable allocation of tasks to the members
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Answer 1

Depth in terms of design variation and consistency in terms of suggestive and message focused selling are discussed by questing the given lines.

Marketing concept, one of the five marketing philosophies is followed by Sneha.

• Variants within a product line is referred to as depth.
• We know bags production are existent commonly in the market and thus covering them with translucent covers is a way to stand out among bags as a whole and a good variation.
• The consistency element of the product mix refers to the relationship between products within a product line and how they are delivered to the consumer.
• In the case given, the bags are conveyed to consumers with a right message claiming 'Pure for Sure' and thus is a wise way of suggestive selling which forms a key part of consistency.
• Also it is basically a synthetic substitute for leather, thus relating the products in the line with a little modification in design.
• Out of the five philosophies, Marketing concept is followed by Sneha and crew here.
• Marketing concept is the one that is followed by companies or groups who conduct research to identify customer and overall needs and develop products that meet those needs better than competitors.
• It leads to businesses developing relationships with customers, and thus focused on long-term profit generation.

#SPJ1

Answer 2

Answer:

Here depth is questing, as because - it is substitute of leather. It conveys the message of- Pure for Sure.

Explanation:

Marketing concept, one of the five marketing philosophies is followed by Sneha.

Variants within a product line is referred to as depth.

• As we all know there are n numbers of bags available in market, but using or covering bags with translucent covers is a way to stand out among bags as a whole and a good variation.

• The consistency element of the product mix refers to the relationship between products within a product line and how they are delivered to the consumer.

• In the case given, the bags are conveyed to consumers with a right message claiming 'Pure for Sure' and thus is a wise way of suggestive selling which forms a key part of consistency.

• The bags which Sneha sell are absolutely the substitute of leather.

Out of the five philosophies, Marketing concept is followed by Sneha and crew here.

Marketing concept is the one that is followed by companies or groups who conduct research to identify customer and overall needs and develop products that meet those needs better than competitors.

It leads to businesses developing relationships with customers, and thus focused on long-term profit generation.

#SPJ2

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