Question

recommend two practical strategies that could be implemented by the community to ensure that anti-substance abuse campaigns are affective

Answer 1

Drug/substance abuse prevention is a process which seeks to prevent substance use or to limit developing problems with psychoactive substances. Prevention efforts can concentrate on the individual or the environment. A concept called "environmental prevention" emphasis on transforming conditions or policy in the community so that substances  availability & demand is reduced.

Explanation:

Strategies to be Implemented to Ensure Anti-Substance Campaigns are Effective.

• Design a campaign which would "achieve" widespread, frequent, and "prolonged exposure" to a message. It means the communications from the advertising campaign should have "high reach & frequency". To achieve them, practitioners must produce messages which can draw high attention from the "target audience"& distribute the message across the media outlets where members of the audience actually use.
• Use "formative research" throughout the "audience segmentation, message design", and "channel selection" phases. This "qualitative and quantitative" research is crucial to the determination of the actual needs, beliefs, conduct & attitudes of the "target audience", the creation of messages that attract & inform the audience & in identifying channels of the of the media & most commonly used by the audience. This test must ideally be done with "target audience members", media professionals & behavioural scientists with experience & knowledge in "behaviour of interest" & "theory-based approaches to message"

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Four benefits of the youth participation in community anti substance ...

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