recommend two practical strategies that could be implemented by the community to ensure that anti-substance abuse campaigns are affective
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Answer:
Drug/substance abuse prevention is a process which seeks to prevent substance use or to limit developing problems with psychoactive substances. Prevention efforts can concentrate on the individual or the environment. A concept called "environmental prevention" emphasis on transforming conditions or policy in the community so that substances' availability & demand is reduced. Strategies to be Implemented to Ensure Anti-Substance Campaigns are Effective.
Design a campaign which would "achieve" widespread, frequent, and "prolonged exposure" to a message. It means the communications from the advertising campaign should have "high reach & frequency". To achieve them, practitioners must produce messages which can draw high attention from the "target audience"& distribute the message across the media outlets where members of the audience actually use.
Use "formative research" throughout the "audience segmentation, message design", and "channel selection" phases. This "qualitative and quantitative" research is crucial to the determination of the actual needs, beliefs, conduct & attitudes of the "target audience", the creation of messages that attract & inform the audience & in identifying channels of the media & most commonly used by the audience. This test must ideally be done with "target audience members", media professionals & behavioral scientists with experience & knowledge in "behavior of interest" & "theory-based approaches to message.
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