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According to the U.S. Surgeon General, “Obesity is the fastest growing cause of disease and death in America” (Carmona, 2003). And the crisis is not unique to the U.S.; according to the World Health Organization (2003), the obesity epidemic is “a major contributor to the global burden of chronic disease and disability”. The trend is especially disturbing among young people. Over the past 30 years, the percentage of children and adolescents in the U.S. who are overweight or at risk of becoming overweight has more than tripled to 37% and 34%, respectively (Ogden, et al., 2006).
This obesity crisis has been fueled by reductions in physical activity, as well as overconsumption of foods high in fat and sugar (Institute of Medicine (IOM), 2006). Health authorities believe that the accumulation of unhealthy messages communicated to children through food advertising is a leading cause of unhealthy consumption (Brownell & Horgen, 2004; IOM, 2006). Every day, children view, on average, 15 television food advertisements (Federal Trade Commission, 2007), and an overwhelming 98% of these ads promote products high in fat, sugar, and/or sodium (Powell, Szczpka, Chaloupka, & Braunschweig, 2007). Moreover, food advertising to children portrays unhealthy eating behaviors with positive outcomes. Snacking at non-meal times occurred in 58% of food ads during children’s programming (Harrison & Marske, 2005). In addition to good taste, the most common product benefits communicated include fun, happiness and being “cool” (Folta, Goldberg, Economos, Bell, & Meltzer, 2006; Harrison & Marske, 2005).
Health advocates have focused on the prevalence of advertising for calorie-dense low-nutrient foods as a significant contributor to the obesity epidemic. This research tests the hypothesis that exposure to food advertising during television viewing may also contribute to obesity by triggering automatic snacking of available food.
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hy
thanks a lot yr for your hlp
but that guy was not that frnd one naveen
actually i m too girl but i m using my bro's id
have a good day
take care
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