Question

Reference group behavior and opinion leadership, influencer behavior

Answer 1

Explanation:

A reference group includes individuals or groups that influence our opinions, beliefs, attitudes and behaviors. ... Marketers view reference groups as important because they influence how consumers interpret information and make purchasing decisions

Answer 2

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Climatology (from Greek κλίμα, klima, "place, zone"; and -λογία, -logia) or climate science is the scientific study of climate, scientifically defined as weather conditions averaged over a period of time. ... Climatology now includes aspects of oceanography and biogeochemistry.

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