reference on product life cycle??
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A model which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages: introduction, growth, maturity, and decline. The concept is used as a tool to formulate marketing strategies appropriate to each of the stages.
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A model which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages: introduction, growth, maturity, and decline. The concept is used as a tool to formulate marketing strategies appropriate to each of the stages.
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