Question

refers to the extra incentives that the channel intermediaries
get to stock and promote the products.


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Answer 1

Answer:

push commission refers to the extra incentives that the channel intermediaries get to stock and promote the product.

Answer 2

Refers to the extra incentives that the channel intermediaries get to stock and promote the products Channel incentives or trade promotions.

• Channel incentives are additional rewards or bonuses offered by a manufacturer or supplier to intermediaries in the distribution channel, such as wholesalers, retailers, or distributors, for stocking and promoting their products.
• The purpose of these incentives is to encourage intermediaries to invest more resources in promoting the products and increase sales. Examples of channel incentives include discounts, allowances, co-op advertising, and special display allowances.

• Trade promotions refer to short-term marketing activities aimed at boosting sales to wholesale or retail customers. These promotions can include price discounts, buy-one-get-one-free offers, free samples, special packaging, in-store displays, and other similar marketing activities.

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