________ refers to the reasons or intentions as to why people buy products and services.*
O Buying motives
Buying budget
O Selling points
O Media buying
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- There are many reasons customers decide to spend their hard earned money to make a purchase, but do you know why they decided to spend it with you?
- When selling products or services, it is important to understand why people buy. Marketing, sales, operational infrastructure, and customer service should be crafted with the consumer purchasing perspective in mind.
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