reflective essay on the topic impact of electronic media in our life
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Electronic media uses media such as television, radio, and internet enabled computers made possible by technology. Electronic media plays a crucial role promoting communication in the society through various ways. First, electronic media contributes to the advancement of the business environment.
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Electronic communications, improve efficiency and productivity, but poorly written emails can cause internal strife, low morale, and loss of clients. Effective written communication will enhance internal communications as well as external communications. The ability to write effectively is a core skill that all employees, no matter what their title is, should master. If the content of an email is unclear, grammatically incorrect or is full of typos, the email will cause misunderstandings and the possible loss of business. A chain reaction of emails or letters will occur, questioning the next course of action and clients will undoubtedly believe that we will treat them with the same carelessness we took in creating that correspondence.
An email can be retrieved at anytime, leading to lawsuits. A recent study of 52 lawsuits in which emails were written by employees or companies cited seven elements that lead to the lawsuits: (Shea, Gordon F. January, 1992) unclear purpose unfocused writing poor organization difficult language excess verbiage improper or ineffective choice of words grammatical errors that mislead readers The article continues to discuss how each of these elements can be alleviated. Many companies offer courses in business writing to their employees to boost effective communication skills. By offering these courses, companies can improve productivity and enhance the communication to their employees and clients. Joan Rubinstein, president of Nasco Consulting Services Inc. states, "My clients find that concentrating on business writing has a number of economic benefits" she also states, "It reduces customer inquiries, increases responses and reduces costly errors caused by ambiguities." With fewer revisions required, everyone's time is used more efficiently." Many companies also have classes regarding email etiquette and how to use the email system. Our company could definitely benefit from classes on email etiquette and effective communication skills.