Question

Regarding "marketing research" and "marketing information systems" which of the following statements are true

Answer 1

Explanation:

• MARKETING INFORMATION SYSTEM [MKIS] : Amarketing information system consists of people, equipment and procedures to gather sort, analyse, evaluate & distribute needed tiny and accurateinformation to marketing decision makers. ... Marketing research is a part of MKIS.

1. five-step marketing research process:
2. Define the Problem or Opportunity. ...
3. Develop Your Marketing Research Plan. ...
4. Collect Relevant Data and Information. ...
5. Analyze Data and Report Findings. ...
6. Put Your Research into Action.

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