Question

________ relates to consumers responding favourably to the message.
a. Comprehension
b. Exposure
c. Yielding
d.Understanding

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Answer 1

I think option a.comprehension

pls mark as brainliest

Answer 2

Answer:

The answer is Option C   Yielding

Explanation:

     The question deals with the idea of various vays of a customer responses relates to a product ,service etc that are in included in business studies

Models of Response Hierarchy

        The Response Hierarchy Models explains the consumer responses and behaviour to the advertising process. The Models provide a comprehensive understanding of a customer's responses at all stages of his journey, from being unaware of the product to making a purchase decision.

  Here we are going to discusses the five major Response Hierarchy Models that explain consumer behaviour across three awareness stages: Cognitive, Affective, and Behavioral. The following are the five Response Hierarchy

AIDA Model

• The phrase AIDA stands for Attention, Interest, Desire, and Action. The AIDA model is used in advertising to define the stages that exist from the time when the consumer first becomes aware of the product or the brand to when the consumer purchases a product.

Hierarchy-of-Effects Model

• Robert J Lavidge and Gary A Steiner created the Hierarchy of Effects model in 1961. This advertising communication model describes six phases, beginning with the customer viewing the product and ending with the purchase. An advertisement's job is to persuade the customer to go through all six stages of the Hierarchy-of-Effects Model, namely Awareness, Knowledge, Liking, Preference, Conviction, and Purchase.

Innovation-Adoption Model

• Innovation-Adoption Model was developed by Rogers in 1995. He postulated various stages in which a target customer sails through from the stage of incognizance to purchase. The 5 stages of the Innovation-Adoption Model are Awareness, Interest, Evaluation, Trial, and Adopti

Information Processing Model

• Cognitive psychologists use the Information-Processing Model as a structure to define mental processes. This model connects human thought to computer functions. It denotes that the human mind, like a computer, gathers information, organises it, and stores it for later retrieval.
• The Information-Processing Model comprises of 6 stages namely the Presentation, Attention, Comprehension, Yielding, Retention and the Behavioral stage.

Operational Model

• Operational Model is a strategic framework that works by three activities namely the Non-Evaluative Thinking, Evaluative Thinking, and Action.

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