Question

Relationship marketing and its importance to retain the customers

Answer 1

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Building stronger relationships and learning about your customers needs and behaviors helps to retain customers. It isimportant to retain customers inorder to expand your business. ... It helps a business to recognize the value of its customers and capitalize on each of their needs

Answer 2

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➡️ Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.

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