relevance of marketing approach to deposit mobilization in a bank
Answers
Answer:
The study found that relationship marketing strategy has a significant effect on the deposit mobilization of deposit money banks. The study concluded that, banks' most important assets are the customers and as such, they need to be managed in a manner that will ensure that their expectations are met.
Explanation:
The study found that relationship marketing strategy has a significant effect on the deposit mobilization of deposit money banks. The study concluded that, banks' most important assets are the customers and as such, they need to be managed in a manner that will ensure that their expectations are met.
Deposit mobilization is one of the main functions of banking business and so an important. source of working fund for the bank. Deposit mobilization is the collection of cash or funds. by a financial institution from the public through its current, savings, fixed, recurring. accounts and other specialized schemes.