Question

Report on seasonal goods aims and objectives

Answer 1

Aims of a report are considered as the broad statements of desired outcomes.

These also can be defined as the general purposes of the research.

In a report or research, the formation of aim is followed by the formation of objectives.

Generally, a project should have no more than two or three aims statements and also not more than five objectives.

A Report of seasonal good can be prepared as follows:

1) Executive Summary

2) Introduction,

3) Aims and Objectives,

4) Need & Importance,

5) Summary

6) Conclusion

Answer 2

Seasonal goods in layman's terms are goods that only have a spike in sales due to only one factor which is the season. Biggest examples are Mangoes.

Explanation:

This study develops and estimates a dynamic model of consumer choice behavior in markets for seasonal goods, where products are sold over a finite season and availability is limited. In these markets, retailers often use dynamic markdown policies in which an initial retail price is announced at the beginning of the season and the price is subsequently marked down as the season progresses. Strategic consumers face a trade-off between purchasing early in the season, when prices are higher but goods are available, and purchasing later, when prices are lower but the stockout risk is higher. If the good starts providing utility as soon as it is purchased (e.g., apparel), consumers purchasing earlier in the season can also get more use from the product compared to those purchasing later.Our structural model incorporates three features essential for modeling the demand for seasonal goods: changing prices, limited availability, and possible dependence of total consumption utility on the time of purchase. In this model, heterogeneous consumers have expectations about future prices and product availability, and they strategically time their purchases. We estimate the model using aggregate sales and inventory data from a fashion goods retailer.The results indicate that, in the fashion goods context, ignoring consumers' expectations about future availability or the change in total consumption utility over the season can lead to biased demand estimates. We find that strategic consumers delay their purchases to take advantage of markdowns and that these strategic delays hurt the retailer's revenues. Retailer revenues facing strategic consumers are 9% lower than they would have been facing myopic consumers. Limited availability, on the other hand, reduces the extent of strategic delays by motivating consumers to purchase earlier.