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Over a thousand employees from the Marketing Division stepped away from their projects last Monday, October 15th, to take part in a groundbreaking new event. “Creating a Successful Campaign” was just a glimmer in company president Bill Smith’s eye last year, but after the unprecedented success the Marketing Division enjoyed over the past several quarters, he felt compelled to make it a reality.
James Jones and Lisa Brian were the featured speakers, inspiring employees to find a campaign they were passionate about and make their chosen careers more than just a job. Jones shared the joy he feels when he meets the unspoken needs of his clients after going the extra mile to discover what they really wanted, and Brian encouraged the attendees to challenge themselves to a higher standard of work.
The presentations struck a chord with Sue Powell, who remarked, “I feel a new sense of purpose towards the campaign I’ve been assigned. I’m motivated to do more than just get the job done; I want to create a campaign that I would be passionate about as a consumer.” With the motivation from successful advertisers, a chance to interact with key industry leaders, and a captivating sunset enjoyed from the top floor of King Center, it was truly a day to remember
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