Question

______ represents how a retailer is perceived by consumers and others.

a) image.
b) sales.
c) profit.
d) none of these.​

Answer 1

Answer:

IMAGE represents how a retailer is perceived by consumers and others.

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Answer 2

Image represents how a retailer is perceived by consumers and others. ( Option a is the correct answer)

• Due to the complex patterns of the present service retail landscape and consumers' high expectations, the interaction between customers and retailers is more complicated today.
• According to the empirical results, product innovation, service innovation, and experience innovation all have a stronger impact on CE than any other factor. However, brand equity is solely influenced by innovativeness in products and experiences.
• Further findings suggest that CE not only directly contributes to brand building but also significantly mediates the relationships between product innovation and brand equity, service innovation and brand equity, and experience innovation and brand equity.

Hence, Image represents how a retailer is perceived by consumers and others.

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