Reputation of business measured in terms of money (answer in one word)
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The term for the same is Goodwill.
- Goodwill is one of the unique parts of organization accounts that require changes at the hour of reconstitution of a firm.
- Throughout some undefined time frame, a grounded business builds up a benefit of good name, notoriety and complete business associations. This assists the business with acquiring more benefits when contrasted with a recently set up business.
- In bookkeeping, money related estimation of such benefit is known as goodwill and is viewed as a theoretical resource. It is estimation of standing of a firm in regard of profits expected in future far beyond ordinary profits.
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