Research & Development department of Healthy Production Ltd. has decided to diversify from
manufacturing healthdrinks tocerealsmadefrom millets.Theyarewellawareofthefactthat the company will
have to communicate to the people the benefits of eating millets. For this purpose, they plan to sponsor
various events like marathons and encourage people to switch to healthy eating hrough news letters.
(a) Identify and briefly explain the promotional tool being discussed above.
(b) Also explain any two other promotional tool that can be used by the company, apart from the one
discussed above.
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Answer:
a) Public relations- It involves variety of activities designed to promote or protect company’s image & its individual products in the eyes of public.
b) Any two of the following are the promotional tools which may also be used:
i) Advertising
ii) Personal Selling
iii) Sales promotion
Explanation:
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