Research plan to conduct research to identify needs and perceptions of various brands in the fruit juice market
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On addition, the study aimed to evaluate the effect of brand information of these beverages on the preference of the consumers through a blind and informed sensory analysis. To understand the consumer profile of juices and fruit nectars ready for consumption, a quantitative and descriptive field research was performed.
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On addition, the study aimed to evaluate the effect of brand information of these beverages on the preference of the consumers through a blind and informed sensory analysis. To understand the consumer profile of juices and fruit nectars ready for consumption, a quantitative and descriptive field research was performed.
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