Question

resource based criteria is not preferred why?

Answer 1

Answer:

HERE IS UR ANSWER MATE

Explanation:

Southwest Airlines provides an illustration of resource-based theory in action. Resource-based theory contends that the possession of strategic resources provides an organization with a golden opportunity to develop competitive advantages over its rivals (

Answer 2

ᴀɴꜱᴡᴇʀ:

Resource-based theory suggests that resources that are valuable, rare, difficult to imitate, and nonsubstitutable best position a firm for long-term success. These strategic resources can provide the foundation to develop firm capabilities that can lead to superior performance over time.