response of customers towards natural fabrics
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When shopping for a new shirt, dress, shorts and the like, consumers might be struck by how many cotton products cover the retail floor. At least, it seems that way by looking and touching the garments. However, many stores and brands are offering apparel that mimics cotton although it is actually made from synthetics. But if retailers are struggling to move apparel, makers might want to consider just why it is that consumers prefer the real thing.
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