Question

Retailer is in direct contact with ultimate consumers. justify the statement​

Answer 1

Answer:

The retailer is the person dealing in goods and services with a variety of goods and services at affordable prices.

Yes, is the one Retailer is in direct contact with ultimate consumers due to being the smallest unit in the market. The chain of people dealing with the goods is a lengthy procedure where it starts with the producer, to carry and forward agent, to wholesalers and the final consumer or customer.

The retailor works as a person that avails the goods to the customers or consumers in their near market places. So, they come in contact with the customer directly.

Answer 2

The retailer is the last point of contact in the supply chain management that has direct contact with the consumer.

• The sale and purchase of goods are done at shops by consumers from the retailers who sell goods in loose quantities. For example, buying bread at a local shop is an example of retail purchasing.
• In the supply chain management the retailer purchases goods from a wholesaler based on the demand in the market which he further sells to the ultimate consumer or customer.
• So he is in direct contact with the ultimate consumer. He helps in identifying the demand for goods in the market and understanding the need for the consumer.

Learn more about retailers:

Name any three risk that a retailer has to bear​

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A retailer who displays his goods on the road. Answer in a word/phrase/term.

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