Retailers offering products in smaller quantities tailored to individual consumer’s and household’s consumption patterns is known as:
a) Visual Merchandising
b) Warehousing
c) Breaking Bulk
d) Advertising
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2
Answer:
option b; Warehouse
Explanation:
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Option (c) is the correct option.
Explanation:
- Breaking bulk is the physical repacking of the products by the retailers in small unit sizes according to the customer's desire or requirement and convenience.
- It is necessary to be done before dispatching the orders because the retailers procure goods from the wholesalers in large quantities in order to reduce transportation costs and time.
- In essence, it allows for higher product variety within a store or identical variety in smaller stores.
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