Retailing in a great way depends on visual merchandising. Do you agree? Justify your answer with suitable examples
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What is merchandising? Merchandising is the practice and process of displaying and selling products to customers. Whether digital or in-store, retailers use merchandising to influence customer intent and reach their sales goals.
Note: For a more in-depth definition, see What is Merchandising?
Establishing the right merchandising strategy can depend on a variety of factors, such as sector, product qualities, available space, and whether the retailer is displaying in a physical or digital store. Additionally, there are various schools of thought on which types of merchandising are most effective in particular industries and departments.
The history of merchandising is as vast as the history of trade itself—even the ancient Ebla tablets (dated ca. 2500 BC to ca. 2250 BC) are predominately about the trade and commerce of the time. For this reason, it can be helpful first to understand the basic types of merchandising before seeing merchandising examples.
Types of Merchandising
Types of Merchandising
Before exploring the merchandising types listed below, please re-read the original definition of merchandising. This will provide a base for what’s to come.
Please note that these are only a few common types of merchandising. This is not meant to represent an exhaustive list.
For a deeper dive into apparel merchandising, I recommend Apparel Merchandising: The Line Starts Here by Jeremy A. Rosenau and David L. Wilson.
If you want to explore all aspects of in-store visual merchandising, check out Visual Merchandising: Windows and in-store displays for retail by Tony Morgan.
And if you need other book or resource recommendations on any of the merchandising topics listed below, feel free to message me (Cameron Conaway) on Twitter or LinkedIn.
Lastly, for ease of navigation, you can click on each of the questions below to be taken to the answer further down the page.
Let’s jump in. Here are a few types of merchandising:
Note: For a more in-depth definition, see What is Merchandising?
Establishing the right merchandising strategy can depend on a variety of factors, such as sector, product qualities, available space, and whether the retailer is displaying in a physical or digital store. Additionally, there are various schools of thought on which types of merchandising are most effective in particular industries and departments.
The history of merchandising is as vast as the history of trade itself—even the ancient Ebla tablets (dated ca. 2500 BC to ca. 2250 BC) are predominately about the trade and commerce of the time. For this reason, it can be helpful first to understand the basic types of merchandising before seeing merchandising examples.
Types of Merchandising
Types of Merchandising
Before exploring the merchandising types listed below, please re-read the original definition of merchandising. This will provide a base for what’s to come.
Please note that these are only a few common types of merchandising. This is not meant to represent an exhaustive list.
For a deeper dive into apparel merchandising, I recommend Apparel Merchandising: The Line Starts Here by Jeremy A. Rosenau and David L. Wilson.
If you want to explore all aspects of in-store visual merchandising, check out Visual Merchandising: Windows and in-store displays for retail by Tony Morgan.
And if you need other book or resource recommendations on any of the merchandising topics listed below, feel free to message me (Cameron Conaway) on Twitter or LinkedIn.
Lastly, for ease of navigation, you can click on each of the questions below to be taken to the answer further down the page.
Let’s jump in. Here are a few types of merchandising:
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