Retention of customers not only develops business but also the profitability of a company. You have joined as a relationship manager at ICICI Bank. The bank has number of products such as consumer banking, home loans, car loans, mortgage, life insurance, general insurance, etc. You have been provided with the database and account details of the high net worth individual (HNI) customers. How are you going to enhance the total spending of a customer with regard to a particular product or services of the bank?
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