Question

Review of litrature on advertising and sales promotion

Answer 1

Many research traditions have dealt with consumer psychology and behaviour vis-a-vis sales promotions. The consumer-oriented approach seeks to identify the heavy users of promotions and to track their purchasing strategies involving the choice of a promoted brand. The aim of the theory-oriented research traditions is to test the explanatory power of various cognitive, attitudinal, behavioural and economic frameworks, be it to explain why and how consumers react to sales promotions or to understand when companies should promote. This article exposes the specificity of each research tradition, its principal results and the most promising areas for future research. [ABSTRACT FROM AUTHOR]
Consumer Research on Sales Promotions: A State-of-the-Art Literature Review

Answer 2

What is Advertising Promotion?

Advertising is the process of expressing the qualities and advantages of your products and services, relative to the product and services that your competitors are offeWhat is Sales Promotion?

Sales promotions are all about the short-term sales of products and services. Many companies push these promotions during specific periods when consumer demand is likely to be higher than normal. For example, the holiday season is a prime time for businesses to hold sales promotions, because customers are more primed to make impulse purchases. Sales promotions can include free trials for a limited time, discount coupons, and buy-one-get-one-free deals.