Question

Road Safety Challenge and solution

Answer 1

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In 2015 UL and Youth Services of America (YSA), a U.S.-based advocacy organization, partnered to help Indian youth solve local road safety challenges. This problem in India is complicated by the increasing population, a growing middle class and proliferation of vehicles on the road. The bottom line: The lack of road safety has overwhelming statistics and tragic implications.

India experiences 17 deaths each hour, adding up to 140,000 deaths yearly and includes 75,000 youths between ages 15-34, according to the Road Accident Report for 2014, Road Transport and Highways Ministry of India.

Inspired by India’s educators and youth, UL and YSA joined together to support and strengthen participation in addressing the issue of road safety through “Safer Roads, Safer India” leadership programs. This program is supported because it aligns with UL’s mission, which encourages safe living and working environments for all.

“Road safety concerns every person across the country. Road accidents cannot be considered an unavoidable byproduct of economic growth…we need economic growth with public safety,” says R.A. Venkitachalam, UL Vice President, Public Safety. He is based in Bangalore, India.

Given that more than 50 percent of India’s population is under the age of 25, UL wanted to structure a program to encourage young people to come together to create local solutions. According to Cara Gizzi, UL Director of Public Safety Education and Outreach, “UL and YSA created more than just a campaign. They are supporting a movement that is helping to change the mindset of youth and how they think and act on the issues surrounding road safety.”.
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