Role and organizational structure of an advertising agency
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Answer:
Every functional thing needs a proper structure for its smooth functioning. And no matter how unique the advertising world may be, it requires an organizational structure. Advertising agencies are structured to integrate the various services and tasks involved in creating and placing advertising. There may be differences in the organizational structure of an advertising agency based upon its size. On one hand, large agencies often have higher staff strength and departments assigned to develop the strategy, conduct research, create ads, and select the media. Whereas on the other hand, smaller and regional advertising agencies that are independently owned and operated provide the same fundamental tasks of account services, creative and media with a smaller team.
Advertising agency must have a suitable internal organizational structure to keep functioning properly with a smooth workflow. All advertising agencies don’t have a same organizational structure. Their structure varies from one another in relation to their size.
advertising agency are structured to integrate the various services and tasks involved in creating and placing advertising .... on one hand, large agencies often have higher staff strength and departments assigned to develop the strategy, conduct research, create ads, and select the media.