ROLE ECONOMICS PLAYS IN MASS COMMUNICATIOn
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Mass communication functions to validate the status and norms of particular individuals, movements, organizations, or products. The validation of particular people or groups serves to enforce social norms (Lazarsfeld & Merton). If you think about most television dramas and sitcoms, who are the primary characters?
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Media Economics is a field of study that is gaining considerable growth and development over last two decades. The field involves the application of economic theories, concepts and principles to study the macroeconomic and microeconomic aspects of mass media industry.
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