Role of information technology in hospitality industry
Answers
Answer:
The hospitality industry is facing cutthroat competition. The Hotel industry is extremely competitive. Thus, Information technology in the Hotel industry is more important than ever today.
Each of the Hotel brands has to come up with a unique pitch and specialised services which can cater and appeal to customers in a range of ways.
In the eyes of most consumers, most services offered by hotels are relatively the same so hotels must strive to find a competitive edge as a way of standing out from the crowd. As a means of attracting repeat business, a key weapon in most hotels’ arsenal is technology.
Hotels can attract a new breed of customers by integrating technology in all aspects. However, technology is in an invariable state of flux and is constantly unlocking new opportunities aimed at improving customer satisfaction and boosting internal efficiency.
As such, although the technology is there, the hotels themselves have their task cut out when it comes to leveraging technology to beat the competition.
So how does technology make a difference when it comes to beating the competition? Simply put, technology makes life easier for many guests, and here is how.