Question

Role of integrated marketing communication in marketing process

Answer 1

Explanation:

The primary function of Integrated Marketing communication is to inform, persuade, and remind the target customers about the unique benefits of products and services existing in the market.

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Answer 2

Answer:

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Explanation:

The primary function of Integrated Marketing communication is to inform, persuade, and remind the target customers about the unique benefits of products and services existing in the market. Promotion plays an important role in an organization's efforts to market its product, service, or ideas to its customers

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