Question

Role of intermediaries in international marketing

Answer 1

Intermediaries act as a link in the distribution process, but the roles they fill are broader than simply connecting the different channel partners. Wholesalers, often called “merchant wholesalers,” help move goods between producers and retailers.

Answer 2

Marketing intermediaries search for prospective buyers of the goods or services. The role of intermediaries becomes very important in marketingprocess. They make producers free from worry about sale of their products by taking ownership of the product.