Role of international marketing in economic development
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lnternational Marketing has never been more important or more powerful as world trade has increased exponentially in the past several decades. The rapid expansion in globalization has been driven by the inclusion of billions of new customers and new competitors in the world marketplace from countries like China, India, and the former Soviet Union, along with revolutionary improvements in communications and transportation, and further economic liberalization. Dramatic growth in disposable income in emerging markets and increasing access to a broad array of media channels allow new audiences much greater access to the many benefits that international marketers offer for a better quality of life.
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lnternational Marketing has never been more important or more powerful as world trade has increased exponentially in the past several decades. The rapid expansion in globalization has been driven by the inclusion of billions of new customers and new competitors in the world marketplace from countries like China, India, and the former Soviet Union, along with revolutionary improvements in communications and transportation, and further economic liberalization. Dramatic growth in disposable income in emerging markets and increasing access to a broad array of media channels allow new audiences much greater access to the many benefits that international marketers offer for a better quality of life.
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