Role of international supply chain management in international marketing
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Global supply chain management involves planning how the entire supply chain will function as an integrated whole, with the aim of generating an optimum level of customer service while being as cost efficient as possible.
Other aims include increasing the speed by which your product reaches your customers, as well as flexibility in dealing with customer transactions.
It incorporates management processes that integrate the network of suppliers, manufacturers, warehouses and retail outlets so that the right type of goods are sourced, supplied, produced and shipped in the right quantities, to the right locations, at the right time and are received in sound condition.
To achieve successful integration, flows of information (such as purchase orders, shipping notices, waybills and invoices), materials (including raw and finished products) and finances (payments and refunds) through the supply chain must be co-ordinated effectively.
Other aims include increasing the speed by which your product reaches your customers, as well as flexibility in dealing with customer transactions.
It incorporates management processes that integrate the network of suppliers, manufacturers, warehouses and retail outlets so that the right type of goods are sourced, supplied, produced and shipped in the right quantities, to the right locations, at the right time and are received in sound condition.
To achieve successful integration, flows of information (such as purchase orders, shipping notices, waybills and invoices), materials (including raw and finished products) and finances (payments and refunds) through the supply chain must be co-ordinated effectively.
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