Business Studies, asked by nikhilpatilsh126, 9 months ago

Role of intuition in decision making for organizations

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Answered by Zen221
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Intuition in the context of decision- making is defined as a “non-sequential information-processing mode.” It is distinct from insight (a much more protracted process) and can be contrasted with the deliberative style of decision-making. Intuition can influence judgment through either emotion or cognition, and there has been some suggestion that it may be a means of bridging the two. Individuals use intuition and more deliberative decision-making styles interchangeably, but there has been some evidence that people tend to gravitate to one or the other style more naturally. People in a good mood gravitate toward intuitive styles, while people in a bad mood tend to become more deliberative. The specific ways in which intuition actually influences decisions remain poorly understood. Snap judgments made possible by heuristics are sometimes identified as intuition.

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