Role of marketing research in indian business environment
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marketing helps in the economic development of the country
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Role of marketing research in Indian business environment:
- Marketing research helps with the success of sales and marketing and for the success of the company.
- It gives a thorough study and analysis of the market environment in regards to the competitors, changing patterns, demographics and the economy.
- Business organisations take the help of market research to launch their products in the markets.
- Marketing research helps in determining the patterns of sales, market shifts, quality of services needed, and the methods that are needed to communicate with the consumers and the people.
- It helps in assessing the markets and the effectiveness of the products and analyzing the business methods adopted by the competitors and their business plans.
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